April Madonia - Portfolio

The Challenge

Grand & Toy is a leading Canadian provider of office supplies, furniture, and technology solutions. As an in-house designer, I led both the design and front-end development of landing pages, along with digital campaigns and a wide range of print materials—from quick-turn flyers to large-scale collateral. Working within tight timelines and shifting priorities, I delivered high-quality work across multiple projects simultaneously, carrying ideas from concept through to final execution.

The Solution

Design workflows were improved by prioritizing high-impact work and establishing clear communication across teams. Modular landing page templates enabled rapid customization across campaigns while maintaining visual consistency. A structured system for managing digital and print assets streamlined production and reduced inconsistencies across deliverables. This approach enabled faster delivery at scale while maintaining high-quality output under tight timelines.

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Photoshoots & Campaign Direction

Supported the art direction of campaigns by collaborating closely with the design team to develop visual concepts that captured the essence of each product and theme. Contributed from early ideation through to photoshoot execution, ensuring all content aligned with broader marketing goals. The result was a cohesive visual direction that reinforced brand identity and resonated with a wide audience.

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Concept & Execution

Assisted in the conceptualization and execution of marketing campaigns, focusing on specific product categories or themes. This included creating visual content for web banners, social media, and email marketing.

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Art Direction

Assisted in photoshoots for campaigns, ensuring the final imagery aligned with the brand’s message. Directed visual content creation for both online and print materials, ensuring consistency across all channels.

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Collaborative Campaign Development

Worked with cross-functional teams to develop and execute campaigns targeting different customer segments. This included brainstorming creative ideas, directing photoshoots, and ensuring all visual assets were cohesive and met brand guidelines.

Print & Large-Format Print

A key aspect of the role involved creating a range of printed materials for promotional events and internal campaigns. Deliverables included large-format trade show banners, monthly product flyers, and seasonal holiday campaigns, all designed to maintain consistent brand representation. Each project required strong attention to detail, effective layout, and clear bilingual communication to support both English and French audiences.

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Events and Trade Shows

Created large-format print materials, including banners for trade shows and events, designed to draw in attendees and promote Grand & Toy’s brand.

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Monthly Campaigns

Designed and produced monthly print campaigns showcasing product deals. This involved creating visually appealing materials to promote current offers, ensuring consistent branding in both English and French.

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Marketing and Promotional Material

Developed brochures, flyers, and other printed materials for marketing initiatives, aimed at educating new clients and reinforcing the brand’s message. This included custom-designed print packages for business outreach and promotional events.

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Holiday & Seasonal Promotions

Designed seasonal print materials, including holiday cards and promotional posters. These materials were crafted to engage clients with festive and targeted messaging while ensuring multilingual accessibility.

Digital Design & Front-End Development

Designed a range of digital assets for online campaigns, including web banners, email marketing materials, and social media graphics. These assets supported engagement and sales initiatives, particularly through vendor collaborations and promotional campaigns. Work adhered to strict brand guidelines and was tailored for both English and French-speaking audiences, ensuring consistency across digital platforms.

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Web Banners & Digital Advertising

Created digital assets such as web banners, social media graphics, and email campaigns to promote products and services online. These assets adhered to brand guidelines and were delivered in both English and French to reach a broad audience.

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Online Campaigns & Promotions

Developed digital campaigns, including banner ads and promotional content for the website, targeting specific customer segments with relevant offers. These campaigns were implemented across various digital platforms, following brand standards.

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Vendor-Specific Campaigns

Designed tailored digital assets for vendors and partners, including banners, eblasts, and social media content. The goal was to highlight promotional offers and ensure all designs aligned with both Grand & Toy’s and the vendors' branding.

Wearing many hats across digital, print, & beyond

The Challenge

The Solution

Photoshoots & Campaign Direction

Concept & Execution

Art Direction

Collaborative Campaign Development

Print & Large-Format Print

Events and Trade Shows

Monthly Campaigns

Marketing and Promotional Material

Holiday & Seasonal Promotions

Digital Design & Front-End Development

Web Banners & Digital Advertising

Online Campaigns & Promotions

Vendor-Specific Campaigns

Key findings and lessons from this project.

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Having a cohesive brand to work with gives you structure, but it also pushes you to find fresh ways to express ideas while keeping everything aligned.

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